Wednesday, June 06, 2007

Where you at?

Amp'd Mobile is filing for Chapter 11. Apparently about half their customers were late in paying their bills, which is a pretty easy way to lose some money.

Personally, I'm almost happy to see this. The only thing holding me back are the regular employees who may face job uncertainty. Amp'd Mobile was a horrible idea. The company execs claim they had great initial success thanks to marketing to MTV watching teens. Sounds great, but as a commenter in the aforementioned link observes, kids these days get everything free on the internet. Did Amp'd expect them to think they would have to pay for a cell phone too? I would also add that most kids have their parents pay their phone bill from middle school all the way to college these days, something I find highly pathetic, but also explains why a teen who purchased Amp'd on their own might not remember the bill.

Again, my regards to the employees just trying to find a job. But damn does it feel good to see rich old white guys because they know nothing of demographics once they leave the paper.

No comments: